Albert Wright, president and CEO of WVU Medicine, wants Peak Health to become the iPhone of health insurance providers.

Just like the iPhone replaced countless devices — the landline phone, the camera, the MP3 player, the pedometer — Peak Health aims to replace many of the variables crowding the modern health care landscape with one streamlined system, Wright said.

Senior Staff Writer Charles Young can be reached at 304-626-1447 or cyoung@theet.com

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