KFC suspending use of 'Finger Lickin' Good' in advertising amid coronavirus pandemic

Fried chicken chain KFC is hitting pause on one of fast food's most popular slogans.

The restaurant said Monday it will suspend use of "It's Finger Lickin' Good" in its advertising after 64 years.

In a statement, KFC said during an unprecedented year during which the COVID-19 pandemic has upended businesses and lives around the globe, use of the slogan "doesn't feel quite right."

"We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC, in a statement. "While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”

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According to the Centers for Disease Control and Prevention, one of the steps people can take to protect themselves from spreading COVID-19 is washing hands often, and keeping hands away from your mouth, nose, and eyes.

KFC said the slogan will not go away forever. The chain said they will bring it back "when the time is right."

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