Adobe Summit 2023 | March 21–23

Watch our Speaking Sessions

Transform Your Business Using Experience Commerce (S701)

Sunbelt Rentals, a leader in equipment rental, with over 1,100 locations in the United States and Canada, embarked on a digital business transformation that would position the organization to own the future of rental. Hear from Sunbelt and Publicis Sapient as they discuss how the company delivered an experience commerce platform with more than 14,000 products using Adobe Experience and Adobe Commerce.

Key takeaways:

• What led Sunbelt Rentals to choose Adobe Experience Manager Cloud over other CMS options
• Leveraging Adobe features for a seamless user experience
• Challenges in launching a new global digital experience platform
   

How to Deploy a Data-Driven Transformation (S702)

For more than a century, Maytag has engineered powerful and dependable appliances. As the brand continues to grow, they introduced the new Maytag Pet Pro System – the first laundry filter engineered to visibly remove pet hair. To support the project launch, they leveraged Adobe Analytics to optimize their website engagement and e-commerce conversions. Hear from Maytag and Publicis Sapient as they discuss implementing robust and comprehensive site tagging that enabled deep analysis of Maytag.com performance.

Key takeaways:

• How Maytag was able to drive real-time decision-making to optimize product, site, journey, and more
• Tips for benchmarking
• Understanding the immediate pulse of campaign performance
   

Identity Management and Database Growth Strategies for M&E (S752)

Connecting viewers, subscribers and fans with the experiences they love most is mission critical for the Media and Entertainment Industry.  But to be successful in attracting and retaining customers requires a deep and actionable foundation of meaningful data to power personalization at scale.  We’ll focus on modern strategies for identity, data collection and growth in ways that will delight your audiences and reduce churn. 

Key takeaways:

• The most successful ways both technology and marketing teams can tackle the cookieless future ahead
• Best-in-class examples for building customer data capabilities and insights
• Creating a vision for successfully delivering next-gen experiences across M&E
   

Elevating the Game to Improve RMN’s Digital Infrastructure (S750)

Retail media networks have experienced an impressive rise to prominence in the past few years. In 2022, practically any business with a substantial customer base, transaction data, and owned inventory launched a media network. This rapid ascension and transformation for retailers requires a significant investment in new talent, technology, and partnerships to create businesses that operate as digital advertising platforms. However, advertisers are observing a lack of standardization as they invest in multiple RMNs. As such, RMN offerings still have work at hand to satisfy basic demands and requirements from advertisers who invest in these networks.

In this session, hear RMN experts at Adobe, Merkle, and Publicis Sapient discuss:

• Key capabilities that brands seek from RMNs
• Adobe’s POV to implement key capabilities to monetize first-party audiences, streamline RMN operations, and close the loop with best-in-class measurement
• What’s the next frontier of opportunities for RMNs to conquer