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FOLLOW-UP ON THE NEWS

FOLLOW-UP ON THE NEWS; Saying Goodbye To Twin Popsicle

FOLLOW-UP ON THE NEWS; Saying Goodbye To Twin Popsicle
Credit...The New York Times Archives
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June 7, 1987, Section 1, Page 49Buy Reprints
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THE two-stick Popsicle, a creation of the Great Depression, became mainly a memory a year ago in May. In its place in grocery stores, which accounted for 80 percent of the sales, appeared a one-stick version.

The manufacturer, Popsicle Industries of Englewood, N.J., said mothers had found the twin ice pop ''messy'' and were ''just tired of cleaning up.'' Small children, it seemed, couldn't lick fast enough in alternating sequence to keep one or the other stick from dripping.

The response of consumers to the change - adults at least - is ''overwhelmingly favorable,'' says Paul Kadin, the company's vice president for marketing.

Adults, he reports, consume up to 50 percent of all Popsicle products, and sales of the ice pops - 25 million dozen each year in supermarkets -are rising.

During the Depression, when two cents got you a glass of plain seltzer and a nickel ''12 full ounces'' of Pepsi-Cola, the Popsicle company offered its two-stick pop for five cents and suggested that customers split it and share the treat with a friend. Is that tradition of sharing now dead?

Not at all - ''we've just taken the work out of it,'' Mr. Kadin suggests. Look at it this way, he says: ''The old double-stick version was 2 1/2 to 3 ounces combined. The new one is 1 3/4 ounces. You just take two out of the box instead of one out of the box, and share it with your friend.''

A version of this article appears in print on  , Section 1, Page 49 of the National edition with the headline: FOLLOW-UP ON THE NEWS; Saying Goodbye To Twin Popsicle. Order Reprints | Today’s Paper | Subscribe

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