CMS has created different materials and resources to help people with Medicaid or CHIP take steps to renew their health coverage or find other coverage options.
Want to learn more about your state’s Medicaid program? Find contact and enrollment information.
Communications Toolkit
What’s in the Toolkit? The toolkit includes important messages and sample materials (like drop-in articles, social media messages, and flyers) for states and other partners to use.
Who can use the toolkit? States, CMS partners, community organizations, health professionals, schools, and other stakeholders who interact with people who have Medicaid or CHIP.
What languages are materials and resources available in? The toolkit is available in English and Español/Spanish. Some of the Toolkit materials, including drop-in articles, a fact sheet, and a post card are also available in 中文/Chinese, हिन्दी/Hindi, 한국어/Korean, Tagalog, and TIẾNG VIỆT/Vietnamese. Postcards are also available in Ukrainian, Dari, and Pashto. Find more translated materials here.
Toolkits
- Reaching Children and Families in School-Based and Early Education and Care Settings: Education and early education professionals can use this toolkit to educate parents and families on steps they can take to reach parents and families about what is happening right now with Medicaid and CHIP.
- Faith-Based Toolkit: Faith-based organizations can use this toolkit to share important Medicaid and CHIP information with those in their congregations, communities, and with those they serve.
- Patient-Centered Messaging for Clinical Offices and Health Care Settings: Clinical offices and health care settings can use this toolkit to help share information about Medicaid and CHIP renewals with patients.
Slide Decks
- Training Slides for Partners to Use: What is Happening With Medicaid and the Children’s Health Insurance Program (CHIP) Right Now? Use this slide deck and talking points to educate your community about what is happening right now with Medicaid and CHIP. These slides cover what people enrolled in these programs need to do to renew their coverage with their state Medicaid or CHIP office, or how they can find other health coverage if they are no longer eligible for coverage with Medicaid or CHIP.
- Outreach to Families and Children on Medicaid Renewals: Community groups are encouraged to use this slide deck and talking points in their outreach to children and families about what is happening right now with Medicaid and CHIP.
Social Media
Share images and messages about Medicaid renewals on Facebook, Twitter, and other social media platforms. Select the zip files below to download the images and use the suggested messages to share on social media.
Link to phase-1 social media Link to phase-2 social media Link to fraud social media
Additional Materials and Resources
Download and share these materials to educate people about Medicaid or CHIP renewals and other health coverage options.
To order free printed materials, visit the CMS Product Ordering website. If you do not have an account, you will need to request an account on the login page. Once you log into your account, you can enter the term "Unwinding" in the search bar to view the materials that are available for order.
- Helping People Get Ready to Renew their Medicaid and CHIP Health Coverage
General messaging
- Non-fillable Flyer (English and Spanish): Use this flyer to help prepare people to renew their Medicaid and CHIP coverage.
- Postcard (English and Spanish): Use this postcard to educate people on the steps they should take to find out if they can keep their Medicaid or CHIP coverage.
- Tear Off Pad (English and Spanish): Use this tear off pad to remind people about the steps they should take to find out if they can keep their Medicaid or CHIP coverage.
Fillable State-specific messaging
- Fillable Flyer (English and Spanish): Add information about your state’s upcoming Medicaid or CHIP renewals to this customizable flyer.
- Conference Card (English and Spanish): Hand out this small two-sided conference card to people who may need to renew their Medicaid or CHIP coverage in your state.
- Cards for Display Stands (English and Spanish): Put these state-specific rack cards in a display stand in waiting rooms, offices, check-out counters, registration desks, or other places people can easily access them.
Messaging for Providers to Use When Speaking with Medicaid and CHIP Patients
- Full Page Healthcare professionals can use this tool when speaking with patients to help them prepare for Medicaid and CHIP renewals.
- Half Page Healthcare professionals can use this tool to speak with patients about renewing Medicaid.
Messaging for American Indians and Alaska Natives (AI/ANs)
- Helping People Who Have Lost Medicaid or CHIP Coverage
- Medicaid Fair Hearings Partner Resource: Partners can use this handout to help people understand the Medicaid fair hearings process if they think their Medicaid eligibility determination was wrong.
- Partner Tip Sheet (English and Spanish): Use this tip sheet to help people who have lost Medicaid or CHIP find other health coverage.
- Health Care Options Fact Sheet (English and Spanish): Use this fact sheet to teach people 3 things to know about their health care options.
- Healthcare.gov Postcard (English and Spanish): Use this postcard to help people learn about low-cost, quality health coverage through the Health Insurance Marketplace® at HealthCare.gov.
- Medicare SEP Fact Sheet (English and Spanish): Use this fact sheet to help people find out if Medicare coverage is an option.
- Employer Fact Sheet (English and Spanish): Use this fact sheet to help your employees and their families learn about health coverage options.
- Tear Off Pad (English and Spanish): Use this tear off pad to remind people of 3 things to do after losing coverage
- Drop in Article for People who Lost Medicaid (English and Spanish): Use this article for listservs, newsletters, and other outreach resources to educate people about what to do if they have lost Medicaid or CHIP.
- Messaging and Resources for Kids and Families
- Postcard for Kids with Medicaid or CHIP (English and Spanish): Use this postcard to help families keep coverage for their kids.
- Fillable Postcard for Kids with Medicaid or CHIP (English and Spanish): Customize this postcard with state Medicaid information to help families keep coverage for their kids.
- Postcard for Renewing Kids’ Medicaid or CHIP (English and Spanish): Use this small postcard to help families take steps to keep health coverage. You can also get a tribal-focused version of this postcard.
- Fillable Postcard for Renewing Kids’ Medicaid or CHIP (English and Spanish): Customize this postcard with state Medicaid information to help families take steps to keep health coverage. You can also get a tribal-focused version of this postcard.
Schools, organizations, and other partners can use these toolkits and graphics to educate families about Medicaid and CHIP as students begin a new school year.
- Outreach to Special Populations
- Reaching Out to Asian American, Native Hawaiian, and Pacific Islander People about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach Asian American, Native Hawaiian, and Pacific Islander people and share information about Medicaid and CHIP renewals.
- Reaching Out to Black Americans about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach Black Americans and share information about Medicaid and CHIP renewals.
- Reaching Out to Hispanic or Latino People about Medicaid and CHIP Renewals (English and Spanish): Use this one-page handout to help reach Hispanic or Latino people and share information about Medicaid and CHIP renewals.
- Reaching Out to People with Disabilities about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach people with disabilities and share information about Medicaid and CHIP renewals.
- Reaching Out to People Who Live in Rural Areas about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach people who live in rural areas and share information about Medicaid and CHIP renewals.
- Reaching Out to American Indian and Alaska Native People about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach American Indian and Alaska Native people and share information about Medicaid and CHIP renewals.
Recordings from CMS Series of Medicaid and CHIP Renewals Webinars Focused on Reaching Out to Special Populations
- Thursday, August 3, 2023: Reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) Populations.
- Tuesday, August 8, 2023: Reaching Hispanic and Latino Populations (English and Spanish).
- Thursday, August 10, 2023: Reaching Black American Populations.
- Thursday, August 17, 2023: Reaching Aging and Disability Populations.
- Thursday, August 24, 2023: Reaching Rural Populations.
- Thursday, September 7, 2023: Reaching American Indian and Alaska Native Populations.
- Fraud and Scams Messaging
- Customizable Scam Alerts (English and Spanish): Use these messages to educate people about potential scams and fraud related to Medicaid renewals in your state.
- Social Media (English): Use these social media messages and graphics to educate people about potential scams and frauds related to Medicaid renewals.
Partner Education Webinars and Speaking Requests
- For more information and updates on renewing Medicaid and CHIP health coverage, attend our partner education webinar series. Visit the registration page to view upcoming webinar dates and register to attend.
- Find recordings, transcripts, and slides from past webinars on the CMS National Stakeholder Calls webpage.
- Are you looking for an HHS or CMS representative to speak about Medicaid and CHIP renewals? Fill out this Speaking Request Form to have someone from HHS or CMS speak at an upcoming event.
Consumer Research
To help with the creation of the Communications Toolkit and other materials, CMS explored Medicaid enrollment, renewal experiences, and expectations among individuals enrolled in Medicaid and parents of children enrolled in CHIP. You can find more information on the results of this research in these slide decks.