• Character. Competence. Commitment

    more value
    to plastic

    Identifying the untapped potential of plastic waste for a sustainable tomorrow.

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  • Character. Competence. Commitment

    creating a circular plastics economy

    The cycle is only completed when plastic waste is converted into a new product.

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  • Character. Competence. Commitment

    from waste to wealth

    From post-consumer plastic waste to higher-value products.

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Our footprint

impact meter

Post-consumer plastic
waste collected (in tons)

28500

CO2 -eq emissions saved
(in tons)

38914

Virgin plastic replaced
(in tons)

12000

Villages & Cities supported

30

Who We Are

Waste Management
Experts

Conscious
Recyclers

Plastic
Upcyclers

Material Science
Experts

We ensure that plastic stays in a circular economy by creating higher-value products from post-consumer waste, leading to a sustainable future.

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WHAT WE DO

reimagined. repurposed.

We collect, segregate, recycle and make final packaging for brands, using flexible and rigid plastic post-consumer plastic waste.

PRODUCT

innovate
to integrate

Our process turns plastic waste into various granules - Flexible packing, PCR granules and Ocean Bound granules, with a wide range of applications.

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Press

upcycling and uplifting

Lucro
19 April 2021

Lucro's developing PCR based products for Marico

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Lucro is now Ocean Bound Plastic collection & recycling certified
22 April 2021

Lucro is now Ocean Bound Plastic collection & recycling certified

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How An Innovative Partnership Between Dow And Lucro, An Indian Recycling Start-Up, May Provide The Blueprint For Solving Our Biggest Climate Challenges On A Global Scale
17 March, 2021

How An Innovative Partnership Between Dow And Lucro, An Indian Recycling Start-Up, May Provide The Blueprint For Solving Our Biggest Climate Challenges On A Global Scale

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Partners

sustainable together

Helping businesses with a plastic value chain that helps them with sustainable solutions and ensures a better tomorrow for everyone.