About
I am a professor of marketing and a behavioral scientist at The Wharton School. My…
Articles by Stefano
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The future? Like today, just different. Two reasons why marketing strategy still matters
The future? Like today, just different. Two reasons why marketing strategy still matters
By Stefano Puntoni
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The argument for strategic brand management (not the one you are thinking about)
The argument for strategic brand management (not the one you are thinking about)
By Stefano Puntoni
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While Wednesday marked the launch of the new Wharton AI & Analytics Initiative, The Wharton School faculty have been exploring AI and data science…
While Wednesday marked the launch of the new Wharton AI & Analytics Initiative, The Wharton School faculty have been exploring AI and data science…
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As machines are becoming more like us, shouldn’t we nurture what makes us human? Support art education with the Shuruart Foundation. Art education…
As machines are becoming more like us, shouldn’t we nurture what makes us human? Support art education with the Shuruart Foundation. Art education…
Liked by Stefano Puntoni
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A heartfelt invitation to my network to treat yourself to a copy of this brand new book, written by my favorite Academic and dear friend, Bart De…
A heartfelt invitation to my network to treat yourself to a copy of this brand new book, written by my favorite Academic and dear friend, Bart De…
Liked by Stefano Puntoni
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Thrilled to announce ChatGPT EDU. Faculty, researchers, staff and students now have a dedicated safe space to learn, teach, experiment, and grow with…
Thrilled to announce ChatGPT EDU. Faculty, researchers, staff and students now have a dedicated safe space to learn, teach, experiment, and grow with…
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Are we ushering in a new set of information gatekeepers? The latest deal has OpenAI licensing content from News Corp, adding to the list of…
Are we ushering in a new set of information gatekeepers? The latest deal has OpenAI licensing content from News Corp, adding to the list of…
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The immigrants who most successfully assimilate are those who preserve rather than abandon their original culture — which in turn renews and…
The immigrants who most successfully assimilate are those who preserve rather than abandon their original culture — which in turn renews and…
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Great to connect with service researchers from all over the world in a full room at EMAC again! Goal of our session was to construct “Service…
Great to connect with service researchers from all over the world in a full room at EMAC again! Goal of our session was to construct “Service…
Liked by Stefano Puntoni
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#AI really is delivering the meaning of life. Prompt: “give me a random number” ChatGPT: “you got it, hitchhiker”
#AI really is delivering the meaning of life. Prompt: “give me a random number” ChatGPT: “you got it, hitchhiker”
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Is #GenAI usage acceptable? Since the launch of #ChatGPT and the hype it created, the acceptability of GenAI usage in #education, #science and…
Is #GenAI usage acceptable? Since the launch of #ChatGPT and the hype it created, the acceptability of GenAI usage in #education, #science and…
Liked by Stefano Puntoni
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Agencies: It's coming! "Klarna’s use of artificial intelligence (AI) was one of the ways the company was able to reduce its sales and marketing…
Agencies: It's coming! "Klarna’s use of artificial intelligence (AI) was one of the ways the company was able to reduce its sales and marketing…
Shared by Stefano Puntoni
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