Journal of Marketing Research

Exciting new research from Dr. Shrihari (Hari) Sridhar, senior associate dean at Mays Business School, reveals the profound impact of safety training programs in the business-to-business (B2B) landscape. This research isn't just about compliance — it's about transforming safety training into a strategic tool for business success. It's a game-changer for B2B suppliers and customers alike, showcasing how prioritizing safety can lead to improved business outcomes and sustainable relationships. Key takeaways from Dr. Sridhar’s research include: ⚠️ A 10% increase in safety training can decrease safety hazards by up to 9.57%. ⚠️ B2B customers significantly value suppliers who invest in safety training, viewing it as a marker of service quality and reliability. ⚠️ The average return on investment in safety training is an impressive 42%, positioning safety programs as a strategic asset for business growth. Check out our blog post that unpacks the study's methodologies, implications, and its transformative potential in the B2B sector: https://bit.ly/3WHIvsq #BusinessSafety #B2BMarketing #ResearchInsights #StrategicTraining #WorkplaceSafety #CreatedatMays

New JMR article available: "The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions" Read it here: https://buff.ly/3QNNHat Authors: Annika Abell, Carter Morgan, Marisabel Romero #onlinereviews #starratings #ratingformats #customerratings #digitalmarketing #marketingresearch

Are reviews with photos more helpful? If so, when and why do photos increase review helpfulness? A Journal of Marketing Research study explores ⬇ Applying machine learning algorithms to a dataset of 7.4 million Yelp reviews associated with 3.5 million photos, researchers Gizem Ceylan, Kristin Diehl, and Davide Proserpio show that the mere presence of a photo increases a review’s helpfulness. Interestingly, this effect is heightened when the text and images in a review convey similar information. 💡: In other words, review sites can increase review helpfulness by nudging consumers to convey similar content in text and photos, rather than using photos to substitute for text. Learn more by clicking below to read the researchers' interview with AMA DocSIG members Aadya Sanwal and Sushma Kambagowni! #onlinereviews #Yelp #marketingresearch #photos #naturallanguageprocessing #helpfulness #UGC #marketing

🚀 Science meets Practice: Discovering the most trending insights in the Journal of Marketing Research 🔥 In our 4th edition of our series “Science meets Practice” we want to explore not necessarily the latest but the most #trending* insights in one of the top marketing journals, the Journal of Marketing Research, which publishes highest quality articles that provide insights into important marketing phenomena. 📓 *the most trending articles are those with the highest Altmetric score from the last 3 months, indicating influence and impact – regardless of the publication date of an article. #Marketing #MarketingResearch #TrendingTopics #Customization #Nudging #Productupgrades #StayCurious

New JMR article available: "The Value of Genetic Data in Predicting Preferences: A Study of Food Taste" Read it here: https://buff.ly/3WxyDBl Authors: Remi Daviet, Gideon Nave #genetics #geneticdata #foodpreferences #taste #marketingresearch

The JMR editors are offering a Research Transparency Workshop on Thursday, May 16, at 10:30am Eastern, in which they'll discuss the journal's transparency policy, the new data editor role, and more. Sign up here: Rebecca Hamilton Raghu Iyengar Brett Gordon Kapil Tuli Karen Winterich #marketingresearch #MarketinAcad

New research alert: A study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers. Carter Morgan, an assistant professor in the School of Marketing and Innovation at the University of South Florida Muma College of Business, co-authored the study recently published online in the Journal of Marketing Research. https://bit.ly/49AVOh6

AI doesn’t automatically lead to better customer experience. Drawing on the latest academic studies, professors Aaron Garvey and Luca Cian discuss three ways to improve customer experience when using AI-based services and products. They take an in-depth look at: 🖌 The design of AI interfaces 🤖 Whether to implement AI systems that replace humans 😒 AI mistakes after implementation, consumer reactions to these mistakes, and how to respond as an organization IMPACT at JMR: Studies in Journal of Marketing Research, Journal of Marketing, Journal of Service Research, Marketing Science, and many more guide the best practices for optimizing customer experience when implementing #AI. #marketingresearch #artificialintelligence #customerexperience

Join host Karen Winterich for a talk with Joyce Jingshi Liu and Anirban Mukhopadhyay about how a movie sparked the idea for a JMR study showing how to mitigate the negative psychological effects of income inequality 🎧 You'll also find out why the final submission of the article is unforgettable for one of the authors. The full article, "Favorite Possessions Protect Subjective Well-Being Under Income Inequality,” coauthored with Amy Dalton, is available here: https://lnkd.in/gufF3Zqt #marketingpodcasts #incomeinequality #mentalwellbeing #marketingresearch Brett Gordon

🏆 Congratulations to the two winning author teams of the 2024 Weitz-Winer-O'Dell Award! They are: Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks for their article, "Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses" (available here: https://lnkd.in/gBAD29iV) and Oded Netzer, Alain Lemaire, and Michal Herzenstein for their article, "When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications" (available here: https://lnkd.in/g4nxxi_x) The Weitz-Winer-O’Dell Award honors JMR articles published five years earlier that have made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The award committee included Brett Gordon, Mary Frances Luce, and Kapil Tuli. Click below to read their statements in praise of these two papers! 👏 The other excellent finalists for this award included: "Frugality Is Hard to Afford," by A. Yesim Orhun and Mike Palazzolo (available here: https://lnkd.in/gippKM6h) "An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing," by Navdeep Sahni, Sridhar Narayanan, and Kirthi Kalyanam (available here: https://lnkd.in/gysS_HxQ) "Selectively Emotional: How Smartphone Use Changes User-Generated Content," by Shiri Melumad, J. Jeffrey Inman, and Michel Tuan Pham (available here: https://lnkd.in/g9q_7T6E) #marketingacad #marketingreserach #marketingscholarship #marketingawards #marketingstudies