Journal of Marketing

Where do you stand on daylight saving time? A new Journal of Marketing study featured in Newsweek finds that "springing ahead" leads to increased calorie consumption and decreased visits to the gym 🥱 Check out the full study, "Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior," here: https://lnkd.in/ghQ2RfKi Study authors: Ram Janakiraman, Harsha K., Sven Feurer, Rishika R, Bhavna Phogaat, and Marina Girju #daylightsavings #springforward #consumerwellbeing #marketingresearch

I am grateful and honored to share that last week the 1st paper of my dissertation got accepted for publication at the Journal of Marketing. This is my first publication so I am incredibly excited. I am thankful to the review team for making the paper better with your great suggestions and feedback. Thank you to my advisor and co-author Tarun Kushwaha for supporting and guiding me through the publication process. Thank you to my faculty, mentors, cohort, family and friends for your encouragement and feedback though this process. Here is a brief synopsis of the paper "Can Words Speak Louder than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending" "Marketing should be at the table, but not be the meal". McKinsey 2023 We propose a text analysis-based method that can help investors to predict top management’s myopic decision-making and thereby allowing the investors to optimize their portfolios and generate 6.44% additional returns over four years. Our tool provides regulators and boards with valuable insights into potential executive actions that affect long-term firm value and also market conditions. A peek into executive intentions enables greater monitoring through early detection of myopic actions. https://lnkd.in/gPR5n9mW #JournalOfMarketing #AMA #PhDProject #NotreDame #MendozaCollegeOfBusiness #marketing

❗ A new Journal of Marketing study featured in Fast Company shows how social media users react more positively to influencers who use exclamation points, emojis, and words like "amazing" if the influencer has fewer followers. The full study by Giovanni Luca Cascio Rizzo, Francisco Villarroel, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile is available here: https://lnkd.in/gjeqFbug #socialmedia #sponsoredposts #influencermarketing #marketingresearch

The more the merrier? A new Journal of Marketing study explores how firms should employ "big influencers" with a large number of followers and "small influencers" with a niche yet engaged following when livestreaming 🎧 By Xian Gu, Xiaoxi Zhang, and P. K. Kannan #influencermarketing #influencers #marketingresearch #marketingstrategy #livestreaming #influencersize #marketingbudget #consumertrust

Celebrating Excellence: 2024 AMA-IOSIG Lifetime Achievement Award The American Marketing Association’s Interorganizational Special Interest Group (IOSIG) is thrilled to announce Professor James C. Anderson as the recipient of the 2024 IOSIG Lifetime Achievement Award. Professor Anderson holds the prestigious title of William L. Ford Professor Emeritus of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University. The selection, made by a distinguished committee comprising former lifetime award winners Rajdeep Grewal (Chair), Jan Heide, and Nirmalya Kumar, reflects the breadth and depth of Professor Anderson’s impact. James C. Anderson’s contributions to B2B marketing and interorganizational relationships research are unquestioned, resting on 100,000 plus Google citations [https://lnkd.in/gYD3UUnJ]. His 1990 JM article “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” with over 10,000 Google citations, is a milestone, gathering data from both sides of channel relationships and thereby raising the bar for IOR research. That article accompanies two additional early JM articles from 1984 and 1994, with 4,000 and 2,000+ Google citations. Furthermore, Jim has made extremely significant methodological contributions to the analysis of interorganizational (and other) data. His 1988 Psychological Bulletin article had a tremendous impact across numerous disciplines, as witnessed by its 55,000+ Google citations. It had a very significant impact on measurement models and theory-testing models in IOR research. His methodological contributions extend much further, including articles on scale development in JMR (9000+ citations), informants in AMJ (3000+ citations), and confirmatory factor analysis in Psychometrika (3000+ citations). Finally, it is unlikely there is another academic with more than 10 articles on B2B relations in the three leading practitioner journals of Harvard Business Review, California Management Review, and MIT Sloan Management Review. Not to mention his highly impactful books, Value Merchants and Business Market Management. Jim’s unique impact on IOR theory, methods, and practice makes him an obvious choice for the award. The committee is glad to amend this oversight. The IOSIG extends its gratitude to the committee and to all the scholars who were nominated this year. We invite the academic community and all attendees of the Summer AMA Conference to join us in honoring Professor Anderson at the awards reception on Saturday, August 17th, 2024. This event will not only celebrate his distinguished career but also inspire the next generation of researchers to pursue excellence with the same passion and dedication. Let us come together to applaud Professor Anderson's monumental achievements and continue to aspire to the high standards he has set in our field.

What happens when legal changes aimed at preventing frivolous lawsuits also make it harder to hold managers accountable? A new study documents the unintended consequences of firms becoming less likely to recall products ⬇ In a new Journal of Marketing article, researchers find that the reduction in shareholder litigation risk caused by Universal Demand (UD) law adoption leads to a substantial drop in product recall likelihood. Firms incorporated in states that have adopted these laws are almost 30% less likely to announce a product recall. The study also finds that managers’ opportunistic response to the adoption of UD laws is less pronounced for firms with a more customer-focused market orientation or those subject to more stringent monitoring by institutional investors. The study suggests that legislators overhaul UD laws to allow shareholders to claim demand futility when bringing a lawsuit concerning consumer safety. Second, public policymakers should take a more holistic view when evaluating proposed new legislation. Third, shareholders need to stimulate firms to increase their customer orientation. By Arvid Hoffmann, Chee Seng Cheong, Andy Hoang Long Phan, and Ralf Zurbrugg #consumersafety #productrecalls #lawsuits #managerialliability #marketingresearch

The American Marketing Association is pleased to announce the recipients of the fifth annual AMA-EBSCO-RRBM Award for Responsible Research in Marketing! This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners from a pool of nearly 30 excellent nominations. Nominated works needed to exemplify the seven principles of responsible research as defined by RRBM Responsible Research in Business and Management. The 2024 recipients include: 🏆 Distinguished Winners: Madhu Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny, “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces” | Journal of Marketing 🏆 Winners: Wendy De La Rosa, Abigail Sussman, Eric Giannella, Ph.D., and Maximilian Hell, “Communicating Amounts in Terms of Commonly Used Budgeting Periods Increases Intentions to Claim Government Benefits” | Proceedings of the National Academy of Sciences Claudia Gonzalez-Arcos, PhD, Alison M Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jorgen Sandberg, “‘How Do I Carry All This Now?’ Understanding Consumer Resistance to Sustainability Interventions” | Journal of Marketing Kristopher Keller and Jonne Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category” | Journal of Marketing Jenny Olson, Scott Rick, Deborah Small, and Eli Finkel, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics” | Journal of Consumer Research Nathaniel Posner, Andrey Simonov, Kellen Mrkva, and Eric Johnson, “Dark Defaults: How Choice Architecture Steers Political Campaign Donations” | Proceedings of the National Academy of Sciences Nicole Robitaille, Nina Mažar (Mazar), Claire Tsai, Avery Haviv, and Elizabeth Hardy, “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment” | Journal of Marketing 🏆 Finalists: Chris Blocker, PhD, Jonathan Z. Zhang, Ron hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, and Elizabeth Minton, “Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact” | Journal of Consumer Psychology Jochen Wirtz, Werner Kunz, Nicole Hartley, and James Tarbit, “Corporate Digital Responsibility in Service Firms and Their Ecosystems” | Journal of Service Research Click below to learn more! EBSCO Information Services #marketingresearch #BMBW #academicawards #marketingandsociety #researchimpact

🏆 Congratulations to Allegre Hadida FRSA, Jan B. Heide, and Simon Bell, winners of the 2024 Louis W. Stern Award for their Journal of Marketing article, "The Temporary Marketing Organization" (available here: https://lnkd.in/gzMn3n7r) The award committee, including Erik Mooi, Steven H. Seggie, and Mrinal Ghosh, stated: "The paper is highly original, breaking new ground in how we think of marketing organization broadly. Where past work focused on permanent organizations or long-term relationships, a significant, and growing, number of activities such as new product development, IT projects, events, or construction do align closely to either permanent organizations or long-term relations, for example because these activities are one-offs and due their distinct starting and endpoints. Allègre, Jan, and Simon built new theory, for example by showing that temporary organizations consist of three different forms, each having their own unique characteristics, challenges, and benefits. They also advance a number of propositions to help others work in the area. The committee also notes that the paper is conceptual, a rarity that raises significant potential to shape the field’s understanding." The committee also wishes to acknowledge a runner-up for this year: "Dynamic Governance Matching in Solution Development," by Laura Colm, Andrea Ordanini, and Torsten Bornemann (Journal of Marketing, January 2020), which provides valuable insights into governance strategies in solution development. (Study available here: https://lnkd.in/g_VtJZ6R) The Louis W. Stern Award recognizes outstanding articles in widely recognized and highly respected refereed journals that have made a significant contribution to the literature on marketing and channels of distribution. Click below to learn more about this award! #marketingresearch #academicresearch #marketingacad #researchawards Qiong Wang

What do "plogging," "flinking," and "bobbing" have in common? They're all terms that marketers or policymakers created to get people to adopt certain behaviors. Could coining a new term work for you? 🎧 A fascinating new Journal of Marketing study shows how labels can be used to encourage people to take certain actions, even if the connection between the label and the action seems random. This happens because a name creates pictures in the mind and helps to connect different behavioral sequences, making them easier to imagine. Consequently, these mental images make it more likely that people will actually perform the action that is named. Understanding the behavioral labeling phenomenon and its related effects offers an alternative way of designing advertising campaigns for products and services that revolve around a specific behavior or novel types of required actions. For example: 🧺 Ariel introduced the verb “to pod” (or “podding”) to encourage the behavior of using its laundry detergent pods 🚗 “Bob” is a word the Belgium Road Safety Institute used to describe a designated non-drinking driver, and anecdotal evidence suggests the “bobben” campaign was effective in reducing drunk driving. Study authors: Martin Paul Fritze, Franziska Völckner, and Valentyna Melnyk #marketingstrategy #marketingresearch #language #consumerbehavior #marketingpodcasts

Online educational platforms like Coursera and edX offer flexible content but face a tricky question: Should they release scheduled content resembling a traditional university course or utilize a Netflix-like, on-demand format? A new Journal of Marketing study finds that the choice of format for content release not only impacts overall user engagement and firm revenue but also user performance and learning outcomes. Results show that the switch to on-demand release increased short-term firm revenue by doubling the percentage of paying users from 14% to 28%. However, the switch resulted in significantly lower lecture completion rates, lower quiz performance, and fewer additional business courses taken downstream. Managers must consider the trade-off between offering structure versus flexibility and may even consider offering different content release options simultaneously but at different price points by emphasizing their unique features. Additionally, firms may embrace the prevalence of binging among users by highlighting lectures that are “bingeable” versus those that are more modular. By Joy Lu, Eric Bradlow, and John Wesley Hutchinson #onlineeducation #onlinecontent #contentformats #ondemand #marketingresearch #contentmanagement #educationplatforms