Tourism Experiences During a Convention: A Case Study from South Korea
Convention planners are struggling to contend with the fluid needs of clients and attendees in a competitive, evolving environment. Planners must continuously sculpt events, enhancing revisit appeal enough through offerings like external tourism programs. The purpose of this study is
to understand the potential impact perceived preference for external tourism experiences has on a convention attendee's behavioral intentions, such as revisit intention. researchers used elements from 30 separate international conference websites to design a survey. A randomly selected 240
South Koreanhosted international conference attendees answered these pretested questionnaires. An exploratory factor analysis identified four motivational factors with statistically significant impact on behavioral intention. The findings suggest that performances and historical attractions
have the strongest impact on behavioral intentions. This study supports that perceived preference for external tourism experiences can successfully segment attendees. Theoretically, this study's unique survey is usable for similar future studies in this context.
Keywords: CONVENTION ATTENDEE; EXTERNAL TOURISM EXPERIENCE; PERCEIVED PREFERENCE
Document Type: Research Article
Publication date: 12 February 2019
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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