Bring on the hearts, pink and red, and festive treats, because Valentine’s Day is around the corner! Whether you’re single, in a relationship, or somewhere in the middle, everyone can appreciate the limited-edition offerings that hit the grocery store this time of year. Take a peek at the cereal aisle next time, because Kellogg’s is introducing the new Froot Loops Sweethearts.

Kellogg's Froot Loops Sweethearts Cereal

Froot Loops Sweethearts Cereal

Kellogg's Froot Loops Sweethearts Cereal

Shop at Target

Chances are that you’re familiar with the conversation hearts, the heart-shaped candies with cute phrases printed on them. Think of this new cereal as those … just without the candy part … or phrases part. But if you ask us, they’re equally as adorable. The heart-shaped pieces come in pink, orange, yellow, green, and blue hues, and the box features pink hearts to grab your attention for Feb. 14.

The 14.5-ounce box has recently popped up on Target’s website, as well as other retailers, so it’s only a matter of time until you can find it near you. The sweetened multigrain cereal has a fruity flavor, so both kids and adults will love diving into a big bowl all February long.

While pairing the cereal with milk is the most obvious option, Kellogg’s is encouraging you to get creative and try using the pieces in other ways. Try adding them into your homemade trail mix or mixing them into cookie dough or brownie batter. If there’s one thing we know for sure, it’s that the new Froot Loops Sweethearts will brighten up any bite for the season.

Read More:

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Headshot of Caitlyn Fitzpatrick
Caitlyn Fitzpatrick
Senior Editor

As the senior editor of social and social news, Caitlyn covers the tastiest, coolest, and strangest products for BestProducts.com, and she is the lead of social strategy for Popular Mechanics, Runner's World, and Bicycling Magazine; her work has also appeared in POPSUGAR, InStyle, Stylecaster, among others. In her free time (if there is such a thing), she’s probably watching reality TV, online shopping, or cuddling with her dog, Waffle. She is a Wawa-loving Jersey girl who went to Monmouth University for communication, journalism, and interactive media.