Sweet Collaboration

E.L.F. Is Launching a Dunkin' Makeup Collection

I would've come up with a funnier headline for this but I haven't had my Dunkin' iced coffee yet.
The E.L.F. x Dunkin' makeup collection on an orange and pink background
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Just like with celebrity beauty brands, I have mixed feelings about collaborations. There's the initial "Ooh! This could be fun" reaction to the news, often followed by "Ugh, but do we really need another one of these?" But every now and then a cosmetics company will launch a collaboration that will spark immediate and sustained, unabashed enthusiasm. And perhaps it's the caffeine talking, but I am so excited that E.L.F. is launching a collection with Dunkin'.

When I first heard about E.L.F. x Dunkin' a couple of weeks ago and wasn't allowed to tell anyone, I was reasonably suspicious. After all, it's said to be launching on March 31 on E.L.F.'s website and on April 3 at Ulta Beauty — a somewhat dubious time of year. I consider myself a very good judge of what may or may not be an April Fool's joke. And in the world of beauty-industry press releases, something with this level of quirk can definitely set off prank alarms. (I'm still patiently waiting for Head & Shoulders to launch a Knees & Toes body wash for April Fool's Day.) But considering that E.L.F. had a highly successful and very real Chipotle collaboration in 2020, I had no reason to believe that this marriage of two beloved brands is anything but the real deal.

There are five items on the E.L.F. x Dunkin' menu and they appeal to both coffee fiends and donut lovers. (And I am proud to be both of these things.) First, there's the Dunkin’ Dozen ($16), three four-pan palettes with shades inspired by favorite donut flavors: strawberry frosted with sprinkles, chocolate frosted with sprinkles, and Boston kreme. In keeping with the donut theme, there's also the Glazed for Days Lip Gloss Set ($12), featuring two tubes, each in one of Dunkin's instantly recognizable logo colors. 

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E.L.F. has given its celebrated primer an especially sweet upgrade by turning it into the Donut Forget Putty Primer ($12) for this collaboration. As always, it creates a smooth, glowing finish — but this time around, it smells like donuts. And there's also the Strawberry Frosted With Sprinkles Face Sponge ($9), which is as adorable as it is practical.

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The collaboration has your coffee craving covered, too, with the Coffee Lip Scrub ($6) that gently exfoliates with sugar and smells just like your favorite Dunkin' brew. And should you wish to order up the entire collection for yourself, it's available as a $75 bundle that also comes with a reusable cup and straw-inspired makeup brush set.

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Your local Dunkin' may never run out of coffee, but you can count on this collaboration to sell out. Members of E.L.F.'s Beauty Squad can sign up for first access to the limited-edition collection on March 31, but everyone can find it at Ulta on April 3.

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