2024 Adobe Experience Maker Award categories.

Discover the ways we’re recognizing visionary individuals, teams, and companies leading the way in setting a new standard for customer experience.

All awards
Company awards
Individual awards
Team awards
Regional awards

The Advocate

Demonstrates a customer-first approach to personalize customer journeys.

This award recognizes the company demonstrating an innovative customer-first approach, creating personalized customer journeys using Adobe Experience Cloud solutions.

Submissions must include 2 or more Adobe Experience Cloud solutions.

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The Ambassador

Shares product expertise and best practices to help peers and colleagues.

This award recognizes the individual who has gone above and beyond by sharing their Adobe Experience Cloud product expertise and best practices to help their peers and colleagues succeed.

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The Analyzer

Masters data-driven decision making to impact business growth.

This award recognizes the company that has mastered data-driven decision-making to impact business growth using Adobe Experience Cloud solutions.

Submissions must include Adobe Analytics and/or Customer Journey Analytics.

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The Catalyst

Uses Adobe Real-Time CDP as a catalyst for building bridges across systems and teams.

This award recognizes the company using Adobe Real-Time CDP as a catalyst to build bridges across systems and teams, unify complex data streams across audiences, and incorporate data governance best practices to automate data usage policy management at scale.

Submissions must include Adobe RTCDP as the leading solution.

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The Conductor

Accelerates time-to-market using Adobe Experience Cloud solutions.

This award recognizes the company optimizing their content creation and delivery workflows to accelerate time-to-market using Adobe Experience Cloud solutions.

Submissions must include Adobe Experience Manager and Adobe Workfront alongside Adobe Creative Cloud.

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The Disruptor

Reimagines shoppable experiences by driving growth across brands, stores, or geographies.

This award recognizes the company delivering personalized, immersive shopping experiences for B2C, B2B, or hybrid customers and fueling growth using Adobe Commerce.

Submissions must include Adobe Commerce.

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The Engager

Delivers personalized customer engagement that drive measurable results.

This award recognizes the company delivering personalized customer engagements that drive measurable results through Adobe Experience Cloud marketing automation tools.

Submissions must include at least one of the following solutions: Adobe Target, Adobe Journey Optimizer, Adobe Campaign, or Adobe Marketo Engage.

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The Experience Maker Executive of the Year

Uses bold vision and digital transformation to drive the business forward.

This award recognizes the visionary leader who has driven digital transformation across their organization and delivered advances in customer experience to achieve significant business impact leveraging Adobe Experience Cloud solutions.

The nominee must be at a VP level or above.

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The Experience Maker of the Year

Delivers exceptional customer experiences and business impact.

This award recognizes the individual or team that has worked collaboratively to deliver exceptional customer experiences and business impact leveraging Adobe Experience Cloud solutions.

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The Maverick

Delivers impactful customer experiences through groundbreaking use of Adobe Experience Cloud solutions.

This award recognizes the groundbreaking company that has fearlessly pioneered innovative customer experiences through imaginative, out-of-the-box strategies and transformative use of Adobe Experience Cloud solutions.

Submissions must include 2 or more Adobe Experience Cloud solutions.

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The Transformer

Transforms the organization to create a digital-first customer experience.

This award recognizes a company that has made a strategic shift in its operational model to create a digital-first go-to-market approach that leads to measurable business growth through Adobe Experience Cloud solutions.

Submissions must include 2 or more Adobe Experience Cloud solutions.

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Eligibility and Submission Requirements

  1. Submissions must showcase results built on one or more Adobe Experience Cloud solutions: Adobe Advertising, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Commerce, Adobe Customer Journey Analytics, Adobe Experience Manager, Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Real-Time Customer Data Platform, Adobe Target, and Adobe Workfront.
  2. Partners nominating Adobe customers must be a member of the Adobe Solution Partner Program, the Adobe Exchange Program, or Adobe Commerce Marketplace. Applications must showcase client results using one or more Adobe Experience Cloud solutions.
  3. If you are an Adobe partner submitting on behalf of a client, your client must agree to the content of the submission and to be contacted by Adobe. You must ensure there is no agreement in place that prohibits the disclosure of submitted information (e.g., considered confidential or prohibited by a nondisclosure agreement).
  4. Multiple entries from the same company or for the same individual may be submitted for consideration in more than one category, with a limit of three (3) global categories and two (2) regional categories.
  5. The location of the customer’s organization will determine the regional program (AMER, APAC, EMEA, or Japan). An applicant will be considered in two categories: The Experience Maker of the Year and the Experience Maker Executive of the Year. All other award category submissions will be considered on a global basis.
  6. Only new entries that have not been previously submitted or considered for previous Experience Business Awards, Experience Maker Awards, Marketo Revvie Awards, Magento Imagine Excellence Awards, or Workfront Lion Awards will be eligible.
  7. Submissions must be received prior to the 2025 deadline (TBD).
  8. A complete award submission must include an applicant’s profile, the nominee profile (if applicable), general category questions, and category-specific entry details.
  9. Improperly submitted or incomplete entries are ineligible.
  10. Applicants agree to allow Adobe to publicize their company and submission content as a finalist or winner on the Adobe Experience Maker Awards website, via marketing communication channels, and with the press.
  11. Each submission will be reviewed by a judging panel, and decisions made by the judging panel are final. If the submission is selected as one of three finalists in a category, at least one representative from the nominated company will be required to attend the Adobe Experience Maker Awards gala event in person at Adobe Summit.
  12. Must be 21 years or older to apply and win.
  13. Applicants agree to Adobe’s Privacy Policy.
  14. Applicants for the The Maverick award agree to allow the general public to decide and vote on the winner for this category. Voting verdicts are final.