Darrin Samaha

Darrin Samaha

United States
2K followers 500+ connections

Join to view profile

Articles by Darrin

Activity

Join now to see all activity

Experience

  • Yesway Graphic

    Yesway

    Beverly, MA

  • -

    Cambridge, MA

  • -

  • -

    Cambridge, MA

  • -

Education

Courses

  • NACS Marketing Leadership Program at Kellogg School of Management

    -

Projects

  • Yesway Reward$

    - Present

    Yesway, the rapidly-growing Des Moines-based convenience store chain recently announced the launch of its new, highly anticipated customer loyalty program – Yesway Rewards. The innovative and proprietary customer loyalty program was developed in collaboration with Paytronix, the industry-leading loyalty technology provider. The program rewards Yesway customers with a friendly and fun currency called "Smiles" for each dollar spent on fuel or in-side store merchandise. "Smiles" can be redeemed…

    Yesway, the rapidly-growing Des Moines-based convenience store chain recently announced the launch of its new, highly anticipated customer loyalty program – Yesway Rewards. The innovative and proprietary customer loyalty program was developed in collaboration with Paytronix, the industry-leading loyalty technology provider. The program rewards Yesway customers with a friendly and fun currency called "Smiles" for each dollar spent on fuel or in-side store merchandise. "Smiles" can be redeemed for a wide assortment of merchandise, including free fountain drinks, iced tea, and Yesway branded coffee, free roller grill items and candy, and free Yesway fountain travel mugs, to name a few items.

    To support the program launch, Yesway team members will spend part of the summer on a multi-city "Yesway Block Party" tour, visiting select Yesway locations and treating customers to fun-filled activities, giveaways, music, and food sampling. They will also be on hand to assist customers with signing up for the program.

    See project

  • Numerix

    Founded in 1996, Numerix is the leading provider of computational analytics software for the derivatives market supporting risk calculations, pricing and trading across all areas of the enterprise. They turned to Blue Coda to redesign/redevelop and move off their antiquated .NET infrastructure to Drupal, an open source enterprise class CMS, transforming their brochure-ware website into a lead generation machine.

    Other creators
    See project

  • Blue Coda Awards

    • Web Marketing Association – Best In Class
    • Internet Advertising Competition – Best in Class
    • Interactive Media Awards – Best in Class
    • Creativity International Awards – Outstanding Achievement
    • Acquia Partner Site of the Year – Best User Experience Finalist (2014, 2015 2x)

    See project

  • Shared Value Initiative

    The Shared Value Initiative came to us with an interesting challenge: rescuing an online community website that had launched 3 months prior. Check out our case study to learn more about this cool community build.

    Other creators
    See project

Honors & Awards

  • Yesway Rewards, 2018 Paytronix Loyaltees Award - Best Loyalty Launch Category

    Paytronix

    Best C-Store Loyalty Launch, celebrating brands that have either launched their first loyalty program or revamped an existing loyalty program during 2017.

    Yesway Drives 45.2% of Its Loyalty Members from the Pump to the Store

    Yesway management believed a loyalty program was critical to building relationships with customers and establishing the new brand. Marketing needed a guest engagement platform to identify, understand and communicate with customers. After a comprehensive…

    Best C-Store Loyalty Launch, celebrating brands that have either launched their first loyalty program or revamped an existing loyalty program during 2017.

    Yesway Drives 45.2% of Its Loyalty Members from the Pump to the Store

    Yesway management believed a loyalty program was critical to building relationships with customers and establishing the new brand. Marketing needed a guest engagement platform to identify, understand and communicate with customers. After a comprehensive review, Yesway Rewards was built from the ground up with Paytronix—and consequently, Yesway is better able to identify, understand and communicate with their guests to deliver direct messages with relevant offers drive nearly half of all loyalty customers from the pump to the store.

    https://www.paytronix.com/resources/yesway-case-study.aspx

  • Yesway Rewards - Loyalty360 Awards 2018 Bronze Winner

    Loyalty360.org

    We won for Best Customer Engagement in the C-store category and took home the Bronze in the Best in Class Award for Loyalty & Advocacy! We're so thrilled!

    https://loyaltyexpo.loyalty360.org/awards

Organizations

  • MITX

    -

    - Present

  • American Marketing Association - Boston

    Member

    - Present

  • National Association of Convenience Stores (NACS)

    Member

  • The AdClub

    Member

Recommendations received

8 people have recommended Darrin

Join now to view

More activity by Darrin

View Darrin’s full profile

  • See who you know in common
  • Get introduced
  • Contact Darrin directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses