Cracking the Gen Z Code

Title: Cracking the Gen Z Code

Description:

In today's foodservice industry, reaching and engaging Gen Z consumers is paramount. Join this session to better understand Gen Z and their preferences, from food trends to sustainability to DEI work and tech integration. Discover how to successfully connect and build brand loyalty with Gen Z customers through authentic messaging that and aligns with their values, and explore real-life examples of innovative marketing tactics that have resonated with this powerful consumer group.

This session is only open to Expo + Education registrants. You can upgrade your badge online, or onsite at any registration desk: Lakeside Level 2 Lobby, South Building S102, or South Building Level 4 satellite registration desk.

If you’re already registered, you must link your badge ID to your Show To Go Planner in order to save sessions and access digital handouts. In the mobile app, go to Planner > click your initials > Edit Profile > select My Show Planner > Association Badge.

Seating in Expo + Education sessions is first-come, first-served. Adding a session to your planner is not required to attend, and does not reserve a seat.

 

Learning Objectives:

• Gain comprehensive understanding of Gen Z preferences in the restaurant industry, covering food choices, sustainability, and technology expectations, enabling tailored offerings and menu development.
• Learn effective digital engagement strategies, including social media, online reviews, and influencer collaborations, to connect with Gen Z consumers and enhance online presence.
• Explore the importance of authenticity, diversity, and sustainability in Gen Z decision-making and learn how to align restaurant branding with these values for stronger emotional connections and brand loyalty.

Type: Expo + Education