Goal 7: Make antiracism central to CC’s communication
Goal 7 Current Commitments:
- Conduct a communications audit to examine communications on diversity, inclusion, and antiracism, as well as discourse
- Highlight achievements and contributions of community members from marginalized groups
- Develop an antiracist strategic communications plan, including creating a shared understanding and building support for the plan, and keeping the college community informed
The Office of Communications and other campus communicators will be trained to assess past and present communications (as well as what is not said or represented) through the antiracist lens and improve their understanding of how framing can perpetuate stereotypes, bigotry, and racist ideology.
A communications audit will be conducted to examine communications on diversity, inclusion, and antiracism, as well as discourse — the way community members voice their opinions and become informed. The audit will review existing interpretations of antiracism and guide reframing to support the goals of the initiative. This will include celebrating achievements and contributions of community members from marginalized groups. Also, communications policies, practices, procedures, and channels will be studied through a framing analysis. The antiracism initiative will become a key theme in CC communications. In recruiting students, faculty, and staff, the goals of the antiracism initiative and transformative experiences associated with it will be communicated, building campus community support for this work.
The Office of Communications will develop an antiracist strategic communications plan. This plan will outline the college’s antiracism goals to build a shared understanding of this work and build support for it, and will keep the campus, alumni, and parent community engaged and informed.
Parties accountable: Board of Trustees, president, vice president for communications, vice president for enrollment, vice president for advancement, and director of alumni and family relations