Locl Fundamentals for Guides & Outfitters

Monitoring and managing your Google Business Profile (GBP) is one of the best ways to improve your visibility and conversion. Responding to reviews and other activities like uploading photos and posting updates can drive more exposure and customers to your business.
To help make managing your GBP easier, Travel Oregon partnered with Portland-based company Locl to provide you (free!) access to a suite of GBP optimization tools. Locl helps businesses manage profile updates, create events and offers, engage with customer reviews, monitor business performance and act on insights – all in one place and for every location.

Join Alexa Darrow of Locl and learn how to use Locl’s optimization suite to maximize your GBP and drive business.

Session Outcomes:
• Understand what a Google Business Profile (GBP) is and why it is important.
• Understand what Locl is and why it is important.
• Learn how to use your GBP profile to access to Locl for free.
• Learn how to take advantage of Locl’s optimization suite to improve GBP listings, monitor business performance and act on insights.
• Learn what features Locl offers that GBP doesn’t have.

This training will cater to the specific needs of Tour Operators, Guides, Charters & Outfitter businesses in Oregon seeking to optimize their Google Business Profile(s).

Photo credit: Kamrin Nielsen

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