TikTok personality Emira D’Spain is celebrating becoming the first black transgender model to work with Victoria’s Secret.
Emira — better known on social media as XOXOEMIRA — has produced a Valentine’s Day TikTok in collaboration with the lingerie brand.
Her clip shows how to enjoy Valentine’s Day without a significant other.
Emira, 25, said, “My entire platform is built on confidence and self-love.
“I want to empower young trans women and men around the world to show them that the beauty and fashion industries are changing. Especially if you are a person of color.
“I am so grateful to work with Victoria’s Secret and hope this paves the way for others after me.”
In 2019, Brazilian beauty Valentina Sampaio made history as the first transgender woman ever to work with Victoria’s Secret for its VS PINK line.
Now, Sampaio has been named as the new face of Armani Beauty, featuring in the brand’s 2022 campaigns lensed by Swedish photographer Mikael Jansson.
Meanwhile, Victoria’s Secret is ditching its former ads with perilously thin, mostly white models, and is pivoting to working with creators on TikTok for authentic content beyond a glamorous photo.
Emira — who is signed with Andrew Warren’s marketing agency, CollXab — was born in Dubai, raised in Dallas, and now lives in New York.
She uses her TikTok platform to offer her followers insights on beauty and fashion, and also talks about her transition, dating, friendships and life in New York City.
Last year, she also collaborated with big-name brands including Nars, Ugg, Google, Anastasia Beverly Hills and Fenty Skin.