In a year like no other, 2020 holiday season ecommerce revenues surged beyond expectations. Aesthetics practices with DermPRO stores saw significant increases throughout 2020, but especially during the holiday season when the online revenue of our top 30 stores was 440% higher than in 2019.
Since we built our first store more than eight years ago, DermPRO has always included services in addition to skincare products on our stores. It should be no surprise that the number one revenue-generating product or service across all DermPRO stores has always been BOTOX® Cosmetic treatments.
By employing ecommerce, top aesthetics practices are able to extend their hours of operation to service their patients 24x7, and alleviate reliance on costly and inconvenient engagement methods like phone calls.