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Beats by Dr Dre Branding Strategy Remote Externship

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Market Research
Learn branding strategy by analyzing consumer sentiment about Beats by Dre brand and its marketing campaigns.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Overview

This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions. The three focus areas of this division are around identifying opportunities, optimizing, and monitoring performance. Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business. During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.

The Experience

Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions. You will conduct primary research and detailed analysis of the consumer sentiment around the Beats by Dr. Dre brand and how GenZ audiences perceive the marketing campaigns and branding. You will recruit GenZ participants and use various data collection methods like surveys and interviews to determine social media strategy effectiveness, advertising effectiveness, and collect insights regarding different headphone brands. Through your research and analysis, you will provide Beats team members an independent lens on GenZ preferences and perceived value about different marketing channels/campaigns. The work will help the Consumer Insights division better understand GenZ trends and, therefore, design better communication strategies. During this externship, you will:

  • Get familiarized with Beats by Dr. Dre's vision, mission, and brand philosophy.
  • Learn about the terms and concepts in branding and marketing
  • Research and identify macro consumer trends among GenZ
  • Learn and practice using various methods of data collection like surveys, interviews, etc.
  • Conduct a brand and communication sentiment analysis
  • Analyze Beats brand positioning and compare it to competitors
  • Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ.

Qualifications
  • Ambitious undergraduate and graduate students with a strong interest in consumer marketing and branding. This program is perfect for students interested in learning about branding strategy, marketing, and consumer insights functions and how to collect data, analyze it and generate insights to help a well-known consumer brand position itself in the marketplace.
Overview

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Externship Currently Closed
New applications are not currently being accepted.

Rolling start dates

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Receive your start date with your acceptance letter

This remote Externship will last 4 weeks.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

Externship Currently Closed
New applications are not currently being accepted.

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About

Beats by Dr Dre

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.

Beats is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to Beats separately will adversely affect a student’s application.