Beats by Dr Dre Branding Strategy Remote Externship

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Market Research

Learn branding strategy by analyzing consumer sentiment about Beats by Dre brand and its marketing campaigns.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
Research and develop an understanding of a given field
Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.

Program Overview

Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions.

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You will conduct primary research and detailed analysis of consumer sentiment around the Beats by Dr. Dre brand and how Gen Z audiences perceive the marketing campaigns and branding. You will recruit Gen Z participants and use various data collection methods like surveys and interviews to determine the effectiveness of social media strategy and advertising and collect insights regarding different headphone brands.

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Through your research and analysis, you will provide Beats team members with an independent perspective on Gen Z preferences and perceived value regarding different marketing channels/campaigns.

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The work will help the Consumer Insights division better understand GenZ trends and design better communication.

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During this externship, you'll cultivate a diverse skill set, including:

Brand Identity: Familiarize yourself with Beats by Dr. Dre's vision, mission, and brand philosophy.
Market Research: Research and identify macro consumer trends among Gen Z, using various methods of data collection like surveys, interviews, etc.
Brand Positioning: Conduct a brand and communication sentiment analysis.
Competitor Research: Analyze Beats by Dr. Dre's brand positioning and compare it to competitors
Presentation & Public Speaking: Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with Gen Z.

What You Will Gain

Hands-On Experience and a Comprehensive Skill Set: By learning how to collect data, analyze it, and generate insights to help a well-known consumer brand position itself in the marketplace, you'll acquire a skill set that is highly valued across various industries.
A Competitive Edge: The insights and experiences you gain from this externship will provide you with a competitive edge in your job search, helping you stand out to recruiters in branding strategy, marketing, and consumer insights functions.
Professional Network: You will connect with industry experts and peers to broaden your professional circle.
A Certificate of Completion: Showcase your newly acquired skills and dedication to professional development with a certificate that can be added to your LinkedIn profile and resume.

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Why This Is Perfect for You

Ideal for those passionate about branding strategy, marketing, and consumer insights functions.
No specific background required—bring your critical thinking, strategic analysis skills, and eagerness to learn.

Overview

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Externship Currently Closed
New applications are not currently being accepted.

New start dates every month.

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Receive your start date with your acceptance letter

This remote Externship will last 4 weeks.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

About

Beats by Dr Dre

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.