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William Arruda
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Digital You: Real Personal Branding in the Virtual Age Paperback – October 1, 2019

by William Arruda (Author)
4.7 4.7 out of 5 stars 70 ratings
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What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Previous page
  1. Print length
    232 pages
  2. Language
    English
  3. Publisher
    Association for Talent Development
  4. Publication date
    October 1, 2019
  5. Dimensions
    6.06 x 0.48 x 8.95 inches
  6. ISBN-10
    1949036758
  7. ISBN-13
    978-1949036756
  8. See all details
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Editorial Reviews

From the Inside Flap

“Building your personal brand is like a video game: battles to be fought, prizes to be won, levels to be mastered. The thing is, you don't have any choice: you're playing whether you want to or not. You can trust William Arruda to be your guide and mentor through the new digital landscape.” —Michael Bungay Stanier, Author of the Wall Street Journal Bestseller, The Coaching Habit “Digital You is the must-read guide for being human in the online world. William Arruda teaches you exactly what to do and what to avoid so you can engage authentically, build your brand and increase your success and happiness at work.” —Dorie Clark, author of Reinventing You and Stand Out, and executive education faculty, Duke University Fuqua School of Business “Digital You is the comprehensive manual for being real and successful online. This book provides the practical, actionable steps you need to be able to make a powerful first impression, master social media, and grow your online network.” —Dave Kerpen, Author, New York Times Bestseller The Art of People & Likeable Social Media “If you know you need to develop your personal brand but just have no idea how to start, Digital You is the indispensable resource you need. It’s packed with practical, manageable suggestions for how to clarify, articulate, and communicate your unique brand in a way that’s authentic—and allows you to stand out from the crowd.” —Gretchen Rubin, Author, New York Times Bestsellers The Four Tendencies and The Happiness Project

About the Author

A corporate branding veteran and accomplished entrepreneur, William Arruda is the founder and president of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people around the world. He's also the co-founder of CareerBlast.TV, a video learning platform for professionals. His long list of clients includes American Express, Google, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi, Starwood Hotels, and Target.

As a thought leader, William is a spokesperson on personal branding, social media, and leadership. He has appeared on BBC TV, the Discovery Channel, and NPR, and he's been featured in numerous publications, including Time, Fast Company, the Wall Street Journal, and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do!: 3D Personal Branding for Executivesand Career Distinction: Stand Out by Building Your Brand, and he writes a regular column for Forbes. William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing. He lives in New York.

Product details

  • Publisher ‏ : ‎ Association for Talent Development (October 1, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 1949036758
  • ISBN-13 ‏ : ‎ 978-1949036756
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 6.06 x 0.48 x 8.95 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 70 ratings

About the author

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William Arruda

William Arruda

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William Arruda is a motivational speaker, entrepreneur and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. William is the CEO (Chief Encouragement Officer) of Reach and the co-founder of CareerBlast.TV – a personal and digital branding learning platform for innovative organizations. His products have been used by a million+ people across the globe. He’s honored to work with many of the world’s most revered brands, including 20% of the Fortune 100. William regularly shares his thoughts on social media and branding in his Forbes column.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
70 global ratings
Is your Personal Brand Identity System on point?
5 Stars
Is your Personal Brand Identity System on point?
William's book is filled with the necessary info and resources to take your digital presence to new heights, even if you believe your online and social media profiles are enough. Chapter 8, in particular, helps the reader design the package to deliver their unique brand to the audience. We don't always realize how many items there are to consider when building a personal brand identity system. Brand color, Brand fonts (who knew), images, scripts, intro tracks, even microphones. This easy read book is peppered with quick learn brand hacks, fun facts and "do this" and "not that" bullet points. Do yourself a favor and read through it once then use it as an ongoing resource.
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Top reviews from the United States

Ruby Black
5.0 out of 5 stars Everything has gone digital, including us.
Reviewed in the United States on March 9, 2020
Verified Purchase
I have just recently finished reading Digital You, by William Arruda, which explains how to develop a professional presence in this digital world. The author has experience through being an accomplished entrepreneur and the founder of Reach, a global leader in personal branding. Reading this book taught me multiple lessons.

“Successful branding is rooted in authenticity” Authenticity is key in having people trust in your personal brand.

“Work with your quirks” The author encourages people to be open with their quirks, but also highlight how they provide value. Quirks become brand differentiation.

“Be involved” Being an active member of your communities is key to making connections that will take you far in life.

I would highly recommend this book to anyone looking to build their professional online presence as they enter the workforce or as they reevaluate their personal branding strategy.
3 people found this helpful
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Deborah S
5.0 out of 5 stars Is your Personal Brand Identity System on point?
Reviewed in the United States on November 24, 2019
Verified Purchase
William's book is filled with the necessary info and resources to take your digital presence to new heights, even if you believe your online and social media profiles are enough. Chapter 8, in particular, helps the reader design the package to deliver their unique brand to the audience. We don't always realize how many items there are to consider when building a personal brand identity system. Brand color, Brand fonts (who knew), images, scripts, intro tracks, even microphones. This easy read book is peppered with quick learn brand hacks, fun facts and "do this" and "not that" bullet points. Do yourself a favor and read through it once then use it as an ongoing resource.
Customer image
Deborah S
5.0 out of 5 stars Is your Personal Brand Identity System on point?
Reviewed in the United States on November 24, 2019
William's book is filled with the necessary info and resources to take your digital presence to new heights, even if you believe your online and social media profiles are enough. Chapter 8, in particular, helps the reader design the package to deliver their unique brand to the audience. We don't always realize how many items there are to consider when building a personal brand identity system. Brand color, Brand fonts (who knew), images, scripts, intro tracks, even microphones. This easy read book is peppered with quick learn brand hacks, fun facts and "do this" and "not that" bullet points. Do yourself a favor and read through it once then use it as an ongoing resource.
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5 people found this helpful
Helpful
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Rhone D'Errico, DNP, MBA, APRN
5.0 out of 5 stars Excellent guidance for the modern professional
Reviewed in the United States on September 18, 2021
Verified Purchase
This is a fantastic, immediately implementable system for leveraging our modern social media landscape in the cause of professional and career development. I can’t recommend it highly enough!
One person found this helpful
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cathi g
5.0 out of 5 stars This book was a terrific surprise!
Reviewed in the United States on November 27, 2019
Verified Purchase
I am not a corporate person and I am not into self help books. My life’s work does not need referrals or market share. But I absolutely loved this book and plan to gift it to family and friends! It was about so much more than branding-truly it was about self actualization and expanding your perspective. Reading this book will motivate and energize you!
2 people found this helpful
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College Prof
5.0 out of 5 stars A great "how to" and master class
Reviewed in the United States on January 2, 2020
Verified Purchase
Chapters are packed with pro tips and wisdom I wish I'd had when I was just starting out. Each section reads like a motivational coaching session. Inspiring and easy to use. I'm in the higher ed sector and can attest that the book isn't just for traditional corporate execs.
2 people found this helpful
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S Mays
5.0 out of 5 stars Confidence and know-how in personal branding.
Reviewed in the United States on January 1, 2020
Verified Purchase
This extremely well-written, knowledgable and helpful book was revelatory for me. Gave me confidence in my own skills and the means of getting in touch with markets critical to me personally and professionally. I highly recommend this book to everyone interesting in branding.
2 people found this helpful
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Ronald McLane
5.0 out of 5 stars Worth the Time to read this practical content.
Reviewed in the United States on February 22, 2020
Verified Purchase
This is a really good book. William Aruda is a gem and the content is practical.
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D. Lobo
2.0 out of 5 stars Maybe its useful for corporate people
Reviewed in the United States on August 26, 2020
Verified Purchase
This isn’t a bad book but the title is a bit deceiving. It is not for someone trying to build a personal brand mostly on Social media as a freelancer. Most of the info is pretty basic, like choose your brand colors and fonts. Then he talks again and again about LinkedIn. I believe it’s geared towards people who want to stand out for companies, for corporate people. Disappointed.
5 people found this helpful
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Top reviews from other countries

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Rosa Elba Alcala
5.0 out of 5 stars Excelente libro
Reviewed in Mexico on February 20, 2024
Verified Purchase
El contenido del libro me parece actual, tiene una lectura ágil, proporciona herramientas y en general me gustó mucho. Lo recomiendo
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GraceT
5.0 out of 5 stars Highly practical and effective strategies
Reviewed in Australia on January 2, 2020
Verified Purchase
William continues to be one of the world’s leading lights on personal branding. This book builds on his others and takes it into the 2020’s. In reading this, I have added some of the new ideas into my own personal brand. Thank you.
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Heidi Winney
5.0 out of 5 stars Practical advice on branding
Reviewed in Australia on June 9, 2020
Verified Purchase
I really like the practical nature of this book. It allows anyone to check on the effectiveness of their online brand on various platforms and some good tools. All useful!
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