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Marketing Physical Library Collections
This survey investigates the marketing library collections at WA CTC libraries. Created by Greg Bem (LWTech) in Spring 2019. Note: the primary focus of this is on physical collections, but some questions refer to electronic collections as well for comparative values.
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What is your college?
What is your name?
What types of collection items do you actively market? Note: "market" is defined differently by everyone, and includes advertising, relationship building, and storytelling.
How does your library market its collections inside the library?
How does your library market its collections outside the library?
Which audiences / patron groups does your library market its collections to?
In your experience, what is the single most effective way your library informs the community about its collection items? Please describe the effectiveness of this strategy.
Describe (if applicable) how your library solicits feedback from the college community regarding collections, and collection development. Include information on how you facilitate collection requests, and how you use this information to assess your collection development strategies.
What else can you mention about marketing your library's collections?
Briefly describe recent collection use, including trends in in-house use and circulation.
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