ABC News Public Relations — ‘The View’ Ranks No. 1 in Households and Total...

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‘The View’ Ranks No. 1 in Households and Total Viewers Among the Daytime Network Talk Shows and News Programs, Season to Date

Week to Week, ‘The View’ Posts Gains Across the Board, Delivering Its Strongest Performance in Women 18-49 in 8 Months and Women 25-54 in 4 Months

Year to Year, ‘The View’ Improves in Women 18-49

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“The View” averaged 2.340 million Total Viewers, 327,000 Women 25-54 and 256,000 Women 18-49,
during the week of Nov. 22, 2021, based on Live + Same Day Data from Nielsen Media Research.

Season to date, “The View” ranks No. 1 in Households and Total Viewers among the daytime network talk show and news programs.

“The View” posted across-the-board gains week to week: Total Viewers (+2% - 2.340 million vs. 2.284 million), Women 25-54 (+22% - 327,000 vs. 267,000) and Women 18-49 (+21% - 256,000 vs. 211,000), hitting season highs in both key Women demos.  In fact, “The View” turned in its best Women 18-49 performance in 8 months and strongest Women 25-54 delivery in 4 months – since weeks of 3/22/21 and 7/19/21, respectively.

“The View” improved on the same week last year in Women 18-49 (+4% - 256,000 vs. 246,000).

NOTE: Due to the Thanksgiving holiday, “The View” was retitled to “View-ABC” on Thursday (11/25/21) and on Friday (11/26/21). “The View”’s weekly averages are based on three days (Monday-Wednesday).

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Current Week (w/o 11/15/21), Previous Week (w/o 11/8/21) and Year-Ago Week (w/o 11/16/20), or as dated. Season 2021-2022 (9/6 – 11/21/21) and Season 2020-2021 (9/7 – 11/22/20). *Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing.  Prior to 8/31/20, ratings do not include OOH viewing.  Averages based on regular telecasts.