A Look Inside Behavioral Research in Business

Join the Frank G. Zarb School of Business at Hofstra University for a special look inside its Behavioral Research in Business Laboratory. Go behind the scenes during this virtual event and see the technology in the lab that students and faculty use to conduct research to learn about human behaviors and their effect on business outcomes. 

Two of our faculty members, Anil Mathur, PhD, the Brodlieb Distinguished Professor in Business and Professor of Marketing and International Business, and Daphna Motro, PhD, Assistant Professor of Management and Entrepreneurship, will show you the lab’s face, voice, and text recognition and eye-tracking software and hardware. Hear about student research projects for various companies, including MSG and Northwell Health, using these technologies and their own research published in leading journals shaping what we know about human behaviors and business. You will have the opportunity to ask Drs. Mathur and Motro questions during the session.