'We believe our friends': College students form coalition to combat vaccine misinformation and encourage shots

• The Covid Campus Coalition is using social media to tackle vaccine misinformation.
• Rising infections and the delta variant threaten a smooth return to school this fall.
• Communications experts say that public health officials haven't been reaching young people when it comes to the importance of the vaccine.

Following an initial flood of interest, U.S. COVID-19 vaccination rates have slowed dramatically and young adults are among the holdouts. Now, some college students are working to change that.

The Covid Campus Coalition, a network of students across 23 universities, is working to reach young people and cut through vaccine misinformation with social media campaigns.